In Japan, the bathroom is not considered a mere functional room.
It is often perceived as a space of comfort, cleanliness, tranquility, and personal well-being.
Many Japanese homes and hotels place great importance on details that are still uncommon in many Western countries:
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warm lighting,
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thoughtful design,
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modern toilets,
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pleasant materials,
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and particular attention to personal comfort.
One detail often surprises foreign visitors:
the use of moist paper or water-based hygiene after dry toilet paper.
For many people, this experience quickly becomes more comfortable and refreshing.
In the West too, habits are gradually changing.
More and more individuals already use moist paper after dry paper at home, particularly for a feeling of comfort and freshness.
However, these new habits are still rarely found in hotels and public spaces.
At Be Clean & Fresh, we believe that modern bathroom comfort is evolving worldwide… one small detail at a time.